Five Logo Design Principles Every Graphic Designer Should Follow

Logo design requires more than artistic talent to create an emblem or a brand that will capture the market’s attention. Like in any artistic field, effective logo design follows five fundamental principles that every graphic designer should know. These principles may serve as criteria for judging whether the design effectively conveys the message to its target audience.

Logos should be simple and easily recognizable.

An effective logo design puts together elements in a simple setting that is easily recognizable to anyone who sees it. The sign should be easily identifiable to people from different cultures or cities. The design elements cross boundaries of geography, culture, age and educational background.

Logos should be distinctive and clear.

Aside from simplicity, an effective design should be unique and deliver a clear message to its target audience. The overall design should be easily memorable for anyone who sees it. Too many elements can crowd the design and produce visual noise, which blocks the marketing message the logo tries to convey.

Logos should be timeless.

Another measure of effectiveness is the timelessness of a brand, which appeals to the tastes of future generations. As long as the branding follows the rules of simplicity, distinctiveness and clarity, the logo will survive other eras. For example, the logos of Chanel, Mercedes-Benz, Nike and Shell did not change much through the years. Their classic designs continue to appeal to generations of consumers.

Logos should be versatile.

Logo design makes use of vector art more than photography because of scaling and applicability problems. Logos created with high-definition imaging software scale down to a smaller size without destroying the logo’s design. The use of photographs, however, brings problems of pixelated and skewed images. Thus, all logos use vector graphics for creating images.

An effective logo design should also factor in the way images are transferred from one media to another. A good logo created in the vector format may be used for websites and for marketing and packaging. The colors used should not change in hue when displayed on a website page and on a poster or a streamer in public.

Logos should be appropriate for their intended audience.

Logos should speak to its intended audience. The type of font, the vector images and the colors used should match the demographics of the product’s target market. The meaning should be immediately apparent to the logo’s intended audience. For example, sports logos often signify explosive movement, which reflects athleticism. In another example, children’s products use bright colors and fun fonts to appeal to children.

In general, the type of content in a logo does not necessarily convey the actual products sold or the services rendered by a company or business. A restaurant logo does not need to include food or a software logo does not need to use an image of a computer or laptop to let people know what it is. By way of example, in its logo design Apple uses the image of an apple, which someone obviously has bitten in one corner.

In-Depth Analysis of Web Designing

Over the past few years, the web designing has changed drastically. Gone are the days, when static and very dull websites were in use. Off late, the web technology has gained momentum and now every business, whether big or small, requires very interactive websites.

What are interactive websites? These are basically the dynamic websites which provide amazing browsing experience to the users. In these websites, the web pages are fetched directly from the server. Let me discuss what you should keep in mind while designing a website.

Homepage

The most important web page of your website is the homepage. Whenever anyone types the domain of your website, then this page will get opened up. It is very important that this page will be designed in the proper manner so that the visitors get more memorable experience. What should you put on the website? Nowadays, the info-graphics are considered as the most engaging thing. These are basically the messages, carved on the banners in order to get the glance of the visitors. The banners and taglines should remain in sync with the theme of the business. Any mismatch will land you in big trouble.

Logo & Brief Overview of the Company

The logo, as well as overview of the company, helps in infusing confidence in the buyers. Though it is considered as a very simple job, yet these small things influence the mind of the buyers to the greater extent.

Navigation

Nowadays, every website contains a huge array of products. So, proper navigation is very important in this in order to move from one category to another. The linking should properly be provided so that users don’t find any difficulty during navigation.

Font family, text style and color combinations

Though the standard has already been defined related to the font family, yet the designers should offer much attention to the font size, styles and color combinations. These things help in providing amazing browsing experience to visitors.

Enquiry/ Contact Form

This is the most important thing which is related to the website. Using inquiry form, the visitors have the option to get the details of your products. This is a gateway to start communication. In most of the cases, contact form and enquiry form serve the same purpose.

Search Option

It is very important to provide the search option. The reason being every e-commerce website contains hundreds of items. The search box helps in providing the exact product to the buyers. Most of the people don’t have much time to scroll down and to navigate from one web page to other. So, this box saves their time.

These are certain things which are mandatory features of any website. If your website lacks in these features, then this will eventually affect your business. So, you should power your web with such features, if you want to offer the amazing experience to visitors.

Some Interesting Facts About Mobile Web Application Development Services

Gone are the days, when mobile was just a mere appliance to make calls. Today, the usability of mobile phone has stretched its wings much farther than just sending and receiving calls and texts. From listening to music to watching movies, creating presentations, drafting email, mobile phones can perform every activity based on the principle of communication. And what actually made all this feasible is the availability of Internet on cell phones. It is quite interesting to note that a survey give birth to the surprising prediction that by the year 2013, world would have over 1.7 billion mobile Internet users.

The growing usability of internet on Mobile Phones:

Naturally, the ever-emerging growth of mobile phones abilities, did not take long to ring a bell in most website owners mind to start taking the initiative of developing their websites as per the features of mobile devices. This would keep them safe from losing potential customers, searching for them via mobile phones. And this is the reason why, every contemporary web development services provider takes pride in delivering quality mobile web application development services and find sit indispensable to have it within their service spectrum.

Differences in development services for mobile phones and desktops:

Although not many, but there a few different specifications of web development services for mobile and laptop or desktop. First of all, there is a big aspect of difference in screen size. ┬áSecondly, the optimization of the websites is required to be carried out within certain limitations and capabilities of mobile devices. The restrictions and capabilities primarily arise in the form of device input/output options, presence of rooted sensors; users’ oriented factors, and many more. In addition to these, the most important aspect that needs prime attention from the mobile web development services providers is the user-friendliness of the design. Since mobiles will always have small screens, the aspect of user-friendly design will top the charts for developers.

The changing Mobile Technology:

For web developers, the task of keeping in touch with the advancements made in the field of mobile web application development services is of utmost importance. Since the technology is still in its initial stage, it is rapidly evolving and hence, taking notes of all its new changes is mandatory. Do not over-stuff the website with heavy navigation tools and ensure to make available all the topics on a page in vertical range.

Too many images for your website’s mobile version, is not a very good idea. Since the internet speed greatly varies as per the plans given by various mobile operators, images take extensively long to get downloaded and space. Moreover, they also acquire a lot of space, which leaves no scope for deciphering information through content. Also, few plans provide very low speed connections, where images take ages to show up. This not only messes up with the user-experience but also repel customers due to its slothfulness and less clarity.

10 Reasons Why Your Restaurant Needs a Website

The modern business must have a Web presence that communicates its brand and basic information to target audiences.  Despite that 89% of Internet users research restaurants online, thousands of restaurants still have little or no online presence. It’s essential that restaurants develop and maintain a basic website.  You may say that your business does not need a website, that it’s too expensive or you don’t have time to create or maintain it.  But when the purpose of a website is to deliver value to your customers, who in turn generate business, a website is essential.  In the same way you satisfy customers when they visit your restaurant, you should satisfy their informational needs online.  For the restaurant owner or manager, there are many benefits of having a website.  Here are a few:

1. To generate awareness, exposure and extend your brand. Your website lets people know who you are and gives potential customers a feel for your restaurant, menu and atmosphere. You also have the opportunity to demonstrate to customers why your restaurant is the right choice for them.  Remember, first impressions count.  A smart, simple design will help you convey the professional-yet-appealing image you want.

You have options when it comes to creating a website.  The least expensive method is to (of course) do it yourself.  With some software, a reference guide or two, and your dedication, a person with basic computer skills can have a simple website up within a week or less.  You may also decide to use a single provider who can handle everything from domain registration and renewal to hosting, site design, development and maintenance.  Be sure to ask them if they use search Engine Optimization best practices when they build their sites and if they will help improve the search results placement of your site once it launches.

2. To provide basic information such as hours of operation, payment methods, and location. While you most likely aren’t available 24 hours a day to answer these questions, your website, aka your ‘virtual storefront,’ is always there to address visitors’ questions.

3. To enhance your competitive advantage. There is a good chance that other restaurants in your area have websites and are luring your potential business because they can be found more quickly.  Many potential customers like to “comparison shop,” researching several restaurants online before making a decision about where to eat.   Without a web presence, your restaurant may no longer be considered an option for them.  You may also miss out on being listed in local online directories that feature your competitors.Before building your website, it is a good idea to check out what your competitors are doing online.  It’s a great way to get inspiration and ideas and think about ways that you can differentiate yourself.  

4. To improve internal efficiency and customer service. Does your staff repeatedly get bombarded by the same requests over and over again?  A great way to cut down on time spent fielding issues is to publicize that information on your website.  Rather than having a potential customer call for driving directions to your restaurant, they can be downloaded by the customer from your website, saving time and hassle for both your staff and the customer.

5. To promote products or services. Many restaurants offer products or catering services in addition to their general restaurant operations.  But many of your customers don’t know this!  Assign prominent areas of your website to address the full breadth of your restaurant’s offerings and you will build greater awareness and generate more business.

6. To publish timely content such as events or promotions. What do customers love?  They love a good deal or promotion.  When you publish simple promotions, such as a downloadable coupon on your website, it keeps your restaurant at the top of your customers mind, and keeps them coming back.

7. To serve the press. In addition to serving customers, your website functions as a public relations tool.  With tight press deadlines, media professionals writing about your restaurant need things like high-quality imagery and text about your restaurant.  By making this information available on your website, you can make lives easier for the press and increase your chances of free media publicity.

8. To build a relationship with customers. A website is a great place for capturing customer feedback through comments and surveys. In addition, a clean website with regularly updated content and promotions is a place where customers return again and again – just like they will return to your restaurant.  You can cultivate and maintain a one-on-one trusting relationship by publishing a regular email newsletter that offers unique, interesting content and special deals to your subscribers.

9. To save you money. Having an online presence 24 hours a day is less expensive than printed advertising, TV Spots, mailers and nearly any other form of promotion.  And unlike the aforementioned materials, websites can be updated as often as you like.  The only type of promotion you’ll need once your website is launched is…promoting your website! 

10. To increase your business. Despite economic difficulties, customers still are going out to eat.  They are just being more careful and analytical in their restaurant selection.

As you may realize, a website is not something that you simply publish online and then ignore for several years. The Internet is ever-evolving and new opportunities, from online and mobile ordering to more sophisticated marketing ideas come up almost daily that can benefit your business.  It will benefit you in the long run to invest in your restaurant’s online presence and keep tabs on innovations and trends in restaurant website design.